Neon Sin

Portrait photography is often expected to document reality.

I've always been more interested in creating one.

Neon Sin was born from a lifelong fascination with science fiction, cyberpunk and the visual language of imagined futures. Films like Blade Runner, anime such as Ghost in the Shell and the synth-driven music of Carpenter Brut all share a common quality: they create worlds that feel both impossible and strangely believable.

That sense of atmosphere became the starting point for the project.

Rather than photographing models, Neon Sin creates characters. Every tattoo, prop, hairstyle, colour palette and lighting decision contributes to a fictional universe that extends beyond the edge of the frame. Each portrait suggests there is a larger story unfolding that the viewer is only briefly witnessing.

Neon lighting has become something of a visual cliché within cyberpunk imagery, but its purpose here extends beyond aesthetics. Colour becomes emotional language. Magentas create tension. Blues suggest isolation. Deep shadows conceal information, encouraging curiosity rather than revealing every detail immediately.

Technology also plays an important role. Cyberpunk has always explored the relationship between humanity and innovation. The characters in Neon Sin exist somewhere within that conversation. Some appear empowered by technology, while others seem burdened by it. The ambiguity is intentional.

While heavily inspired by science fiction, the project remains rooted in portraiture. Expression is still central. No amount of production design can replace genuine human presence. The technology simply provides a stage upon which those emotions can exist.

Neon Sin imagines futures that may never exist, but the people inhabiting them remain recognisably human.